Project Name: SMART Technologies "The Magical Classroom" Length: 2:52 Debut Date: May 3, 2010 More Information: http://bit.ly/plusmagic Client: SMART Technologies Ad Agency: Sharpe Blackmore Euro RSCG Creative Director: Ron Tite Associate Creative Director: Michael Willson Art Director: Gira Moin Writer: Erin Beaupre Executive Producer: Francesca Marchese Director, Strategy: Jeff Plowman Planner: Alice Schaffer Account Director: Jessica Portmann Production Company: We Are Plus Director: Judy Wellfare Creative Directors: Jeremy Hollister, Judy Wellfare Technical Director: Seth Pomerantz Lead Animator: Peter Wallach Animators: Matthew Amonson, Jeremy Bronson, David Bell Flash Animator: Aleth Romanillos Animator/Compositors: Adam Stockett, Luis Simoes and Salvatore Randazzo Executive Producer: Zu Al-Kadiri Line Producer: Kea Allcock Editor: Renato Sorbara, AWZ Music and Sound Design: AWZ Production Services Company: Pioneer Productions Producer: Agustin Ortiz Prop Construction: SodaPasta, Buenos Aires ###