Lowes - In a Snap

In a snap | Lowe’s

We created this Cannes Lion Award winning project for Lowe’s Home Improvement in collaboration with BBDO and HumbleTV. The goal was to harness the user-involvement potential of Snapchat to engage people in the possibilities of home-repair projects. Although this was not traditional stop-motion animation, we used a lot of puppeteering, rigging, and animation tricks in order to create in-camera edits while shooting in the Snapchat app.

Agency: BBDO NY
Production Company: Humble/Big Object
Director: David Bell
Producer: Joe Scarpulla, Christine Porretta


Worldwide Chief Creative Officer: David Lubars
Chief Creative Officer New York: Greg Hahn
Executive Creative Director: Tim Bayne
Senior Creative Directors: Mike Sweeney, Molly Adler
Associate Creative Director / Art Director: Carolyn Davis
Associate Creative Director / Copywriter: Matthew Page
Director of Social: Alex MarshSenior
Communications Planner: Nicole Landesman
Director of Integrated Production: David Rolfe
Executive Producer: Kristin Tomborello
Projects Group Lead: Michael Gentile
Producer: Andrew Osborne
Production Assistant: Jeff Reagan
Creative Technologist: Bear Collins
Senior Director: Jim Reath
Senior Director, Digital and Emerging Platforms: Bob Estrada
Account Director: Tyler Harris
Assistant Account Executive: Antoinette Del Rio
Executive Producer: Persis Koch
Producer: Chelsea Conklin